My Account Sign up for eNews

A Story of JPS Pink Tanakhs

December 3, 2012

Jewish Life at Duke University, Pink Shabbat Celebration, October 2012

JPS Supporter, Rabbi Howard Gorin, has a passion for distributing JPS Tanakhs in the most interesting places.

He began with the emerging Jewish communities in Nigeria, who were waiting for someone to address their spiritual needs. It was not unusual for a recipient to accept a Tanakh on bended knees (literally!), extending both hands to indicate that a gift of this magnitude was too weighty, too significant, for merely one hand.

Rabbi Gorin found many recipients for the pocket editions of both the Hebrew-English Tanakh and the English-only Bible. Chaplains – in hospitals and prisons – and the populations they served clamored for these books. The blue, black, denim and white deluxe editions were snapped up immediately.

Didn’t anybody want beautiful Tanakhs with pink-colored covers?

Rabbi Gorin was then struck by the obvious: pink is the color of the fight against breast cancer. Searching the web for breast cancer organizations that specialized in working with Jewish women, he stumbled onto Sharsheret and discovered that they partner with numerous college organizations to sponsor Pink Shabbat programs during October, Breast Cancer Awareness Month.

Sharsheret was thrilled by his offer to ship 350 pink-colored Tanakhs to campuses in North Carolina, Florida, Maryland and New York.

If you would like to distribute pink Tanakhs at a breast cancer awareness event, please contact Rabbi Gorin at